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Job Title - Graduate - Web Reporting Analyst
Location - Edinburgh
Salary - Dependant on experience
COMPANY
FPSG's client a market leader in their field have an excellent opportunity for a bright enthusiastic mathematical / IT Graduate with excellent analytical and reporting skills to work from their office in Edinburgh.
THE ROLE
Key Responsibilities
Analysing and reporting of web site performance, trends and click stream analysis activity to provide strategic business insights
Analysing user acquisition, multi channel performance and identifying opportunities for increasing customer lifetime value
Working directly with the Product Manager to define required new product features
Identifying emerging trends and patterns in customer behaviour and profile
Identify gaps in the data capture strategy and implement enhancements
Create, update, distribute and present web analytic reports on a regular and ad hoc basis
Interpreting reports, discovering areas of concern.
Integrating web analytics with other marketing data
Essential Skills
Excellent analytical, research and problem solving skills
Enquiring mind with huge amounts of initiative and a fascination for discovering insights into customer interests and behaviour
Experience in Excel, Access, Reporting tools, testing and competitive analysis. Experience of SQL technologies would be beneficial.
This is an excellent opportunity for the right candidate to grasp based on the endless possibilities available with this growing organisation.