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GRADUATE - Web Reporting Specialist

This job has expired, and cannot be applied for.

  • Posted By: First People Solutions Group Ltd
  • Address:
  • Contact: 0141 270 5000
  • Date Posted: 6th Oct 2008
  • Salary:
  • Location: Edinburgh (City Centre)
  • Reference Code: 0808-173-DR
  • Views Since Posting: 25
  • Full Description:

    Job Title - Graduate - Web Reporting Analyst
    Location - Edinburgh
    Salary - Dependant on experience


    COMPANY

    FPSG's client a market leader in their field have an excellent opportunity for a bright enthusiastic mathematical / IT Graduate with excellent analytical and reporting skills to work from their office in Edinburgh.

    THE ROLE

    Key Responsibilities

    Analysing and reporting of web site performance, trends and click stream analysis activity to provide strategic business insights
    Analysing user acquisition, multi channel performance and identifying opportunities for increasing customer lifetime value
    Working directly with the Product Manager to define required new product features
    Identifying emerging trends and patterns in customer behaviour and profile
    Identify gaps in the data capture strategy and implement enhancements
    Create, update, distribute and present web analytic reports on a regular and ad hoc basis
    Interpreting reports, discovering areas of concern.
    Integrating web analytics with other marketing data

    Essential Skills

    Excellent analytical, research and problem solving skills
    Enquiring mind with huge amounts of initiative and a fascination for discovering insights into customer interests and behaviour
    Experience in Excel, Access, Reporting tools, testing and competitive analysis. Experience of SQL technologies would be beneficial.

    This is an excellent opportunity for the right candidate to grasp based on the endless possibilities available with this growing organisation.

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